Education
Thomaz Novais Rocha holds a doctorate in Business Administration from the Fundação Getúlio Vargas – EAESP (Brazil), where he served as a research assistant at the Center for Entrepreneurship and New Ventures (FGVcenn). He also holds a Master’s degree in Administration from the University of Fortaleza (UNIFOR) and a Bachelor’s degree in Administration from the Centro Universitário 7 de Setembro (UNI7). He is currently a UC-funded postdoctoral researcher in a project sponsored by the Institute of Applied Ethics (IEA), the School of Management (EA), and the Institute for Sustainable Development (IDS) at the same university. He works with professors Alejandra Marinovic (IEA) and Ignacio Pavez (Universidad de Chile).
Research
His main line of research concerns social entrepreneurship in its various dimensions. He has studied the development of social entrepreneurs, specifically with regard to social, human, and psychological capital, and how support organizations for these ventures facilitate such processes. He also investigates the factors that influence consumer purchase intentions toward social enterprises. His other research lines address topics such as corporate social irresponsibility and digital transformation in emerging contexts. His postdoctoral project analyzes ethical decision-making processes in Chilean social enterprises.
Publications
(Selection)
- Rocha, T.N.; Marinovic, A. & Pavez, I. (2026). “The Ethical Debate on Social Entrepreneurship: A Systematic Literature Review and a Framework Proposition.” In The Business Association of Latin American Studies (BALAS) 2026 Annual Conference. Bogotá, Colombia.
- Rocha, T.N.; Sousa-Filho, J.M.; Lessa, B.S.; Salusse, M.A.I. & de Souza, E.M. (2026). “From Identity to Intensity: The Effects of Social Identity on Entrepreneurial Passion among Brazilian Founders.” Journal of Global Entrepreneurship Research, 16, Article 9. https://doi.org/10.1007/s40497-025-00483-y
- Neutzling, D.M.; Luz, R.S.S.C.; Souza, L.L.F.D.; Rocha, T.N. & Mascena, K.M.D.C.D. (2024). “Does Purpose Matter? Examining Consumers’ Purchase Intention of For-Profit Social Enterprises (FPSE).” Journal of Social Entrepreneurship, 1–29. https://doi.org/10.1080/19420676.2024.2358442
- Rocha, T.N. (2024). “How Do Social Entrepreneurs Develop Intangible Capitals through Social Impact Accelerators?” In The Business Association of Latin American Studies (BALAS) 2024 Annual Conference. São Paulo, Brazil.
- Azevedo-Rezende, L.; Novais Rocha, T. & Carneiro, J.M. (2024). “Corporate Social Irresponsibility: A Literature Review and Research Agenda.” In Academy of Management Proceedings, Vol. 2024, No. 1, p. 15465. Chicago, IL.
- Barki, E.; Salusse, M.A.; de Campos, J.G.; Rocha, T.N. & Stephan, U. (2023). “In Search of Inclusive Social Entrepreneurship.” Stanford Social Innovation Review. https://doi.org/10.48558/J0YT-QZ66
- Leão, P.; Guinlle, G.; Rocha, T.N.; Azevedo-Rezende, L. & Fleury, M.T.L. (2023). “The Digitalization Phenomenon and Digital Strategies in Emerging Countries: A Semi-Systematic Review.” RAM. Revista de Administração Mackenzie, 24. https://doi.org/10.1590/1678-6971/eRAMR230059.en
